We are hitting the road in 2026 to help Main Street
Small Businesses are working hard to survive. Costs continue to rise while customers are spending less money. With our new research project, we will produce free online shows featuring Birmingham, Alabama, small-business mom-and-pop owners who use social media, AI, and technology. Let’s learn where college research and street smart practical solutions merge in today’s business market.
We want to discover and share how communication and technology impact the success of small businesses. Each entertaining webisode will highlight successful companies and business people learning what helps them survive today’s challenges.
Our free webisode show will share communication tips on social media, production, websites, sales, leadership, management, public speaking, group communication, virtual communication, and other business topics.
Research removes guesswork by replacing assumptions with evidence. We teach business owners how to ask the right questions, gather reliable information, identify patterns, and turn what they learn into practical decisions.
Good research does not have to be complicated—it provides a repeatable process for making smarter choices with greater confidence. This research-based approach also reflects TJ and Wendy’s academic experience teaching and mentoring students in communication and research-oriented coursework.
Learn Through Entertainment
TJ and Wendy visit local small businesses and take a fun, entertaining approach to learning their stories, challenges, and successes. Along the way, they analyze what the business is doing and offer practical ideas for improvement. After each visit, TJ and Wendy return to the studio to discuss what they discovered and compare their real-world observations with academic research.
It’s where street smarts meet book smarts—and learning becomes entertainment.
